Una normalità condizionata

[04]

An infographic exploring patriarchy in relation to the city to expose its pervasive influence on daily life.

Project information

Year: 2024/2025, ISIA Roma Design
Project Advisor: Guido Lombardo

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Project overview

The infographic explores the concept of patriarchy in relation to the urban context, adopting an experiential and situated point of view. The project aims to make a systemic and often invisible phenomenon visible through an exhibition board that connects everyday behaviors, urban space, and gender.

The concept

The project is based on a self-observation experiment conducted on three couples of different ages and contexts within the city of Rome, aiming to investigate the everyday impact of patriarchy. By documenting gestures, thoughts, and conditioned decisions, it highlights how women experience daily life in a more constrained and controlled way than men. The visualization maps these micro-experiences, revealing the silent and pervasive presence of patriarchy through a direct comparison between a woman's and a man's week, approached from a personal and situated perspective.

Design approach

The design focuses on clarity, elegance, and ease of reading despite the complexity of the topic. The structure is organized around a temporal timeline that includes days of the week and hours of the day, with two parallel timelines per day: the woman's above and the man's below. A consistent visual grammar is used, where shape defines the event, color expresses emotional response, and size indicates intensity. Additional symbols and graphic variations provide contextual information related to social presence and location. The shapes suggest a spatial propagation of intangible experiences, emphasizing their fluid and invisible nature.

Deliverables

Printed on pressed cardboard with a glossy finish. One main board (70 × 70 cm) and two secondary boards (50 × 70 cm).

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